Travel remains the main theme of DS 4. Focused on comfort, “Upgrade to French class” is the second advertising film dedicated to the DS Automobiles compact hatchback, following the “When technology dreams of travel” campaign launched in 2021.
“Upgrade to French class” also introduces the brand’s new signature. After “Spirit of Avant-Garde”, which has been around since 2014, “Travelling is an Art” now accompanies the DS Automobiles logo. This new signature presents travel as a way of life and a form of artistic expression. It reveals travel in its most creative, imaginative and curious form, it also intends to be cultural and inspiring.
Acclaimed by the press and crowned with numerous accolades, including the award for the most beautiful car of the year at the 2022 International Automobile Festival, DS 4 is France’s best-selling premium compact hatchback in 2023.