Taste the pleasure of driving by using all the technologies to enhance your on-board experience, including ChatGPT, exclusively at DS Automobiles and for the first time in Europe, to make each of your journeys a true journey with infinite potential.

DS IRIS SYSTEM is our new information ecosystem, intuitive, ergonomic and completely customizable. It integrates a personal assistant with a touch interface and capable of recognizing what you say to it so that the system does what you want, how you want it.
Thanks to DS SMART TOUCH, activate one of your 6 favorite shortcuts (destination, contact, radio, air conditioning configuration, etc.) with a single gesture without taking your eyes off the road. Ideally located within reach of your hand, this touch screen obeys your movements and recognizes gestures such as zooming in, zooming out or even writing.

DS SMART TOUCH available on DS 4


A new way to access your car.
1m50: this is the distance at which your vehicle detects your presence. As you approach, thanks to ADML PROXIMITY, the vehicle unlocks automatically and the door handles, previously invisible, deploy (i). All you have to do is open the door to get behind the wheel. When moving away, the principle is similar: the handles retract and the vehicle locks automatically.

Available on DS 3, DS 4 and DS 9

Road imperfections scanned in real time.
This intelligent active suspension system relies on the camera, located at the top of the windshield, as well as several sensors, to scan road imperfections in real time. They transmit this data in a few milliseconds to a computer, which acts on each of the wheels independently. According to this information, it makes the suspension of your DS vehicle firmer or softer, continuously to guarantee optimal comfort.

Available on DS 4, DS 7 and DS 9


Enjoy a unique hearing experience by enjoying the sound of HiFi System FOCAL Electra®. The audio system is made up of 14 speakers, including a subwoofer and an amplifier with a combined power of 515 Watt for exceptional sound immersion.


DS IRIS SYSTEM is our new information ecosystem, intuitive, ergonomic and completely customizable. It integrates a personal assistant with touch screen and voice recognition. DS IRIS SYSTEM does what you want, how you want it.

Perfectly integrated into the dashboard, the invisible DS AIR vent is a unique ventilation system that is both discreet and effective. Thanks to its compactness, it brings fluidity and purity to the design of the dashboard.

Available on DS 4



Your travel companion

Already particularly intuitive and responsive, DS IRIS SYSTEM now integrates SoundHound Artificial Intelligence powered by the ChatGPT(i) API. The new DS Automobiles functionality uses the power of generative Artificial Intelligence with SoundHound's Chat AI platform, which integrates multiple knowledge domains, combined with the most advanced language models like the ChatGPT API to provide faster and more comprehensive responses than the previous DS IRIS SYSTEM speech recognition system. ChatGPT is integrated into the DS IRIS SYSTEM using SoundHound's audio and voice recognition system. As it is an artificial intelligence language model, it is developed to generate human-like responses based on deep learning, but as it is a new and developing technology, its responses or information may not be completely accurate, correct or objective. As with any other virtual assistant, we recommend that you do not solely rely on the information provided and avoid sharing private information. Please see the terms and conditions.

Your DS is now enriched with an innovative function that allows you to explore a whole new relationship with your vehicle, giving you a travel companion that will make your journeys even safer and more enjoyable.



Use case videos

Take advantage of the knowledge of Chat GPT(i) Not connected in real time to an internet connection, ChatGPT (version 3.5) is able to provide you with content until September 2021. and request its help to enhance your journeys with information and anecdotes. History, geography, literature, gastronomy... Challenge him, he will become your best travel companion!



Learn how to activate and use this new service by discovering our tutorials.

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