PARIS FASHION WEEK
Paris, 28 September 2020
NEW EDITION OF “UN AUTRE REGARD” FROM DS AUTOMOBILES FOR PARIS FASHION WEEK
DS Automobiles is adding a new element to “Un Autre Regard”* with an editorial fashion photo shoot dedicated to Paris Fashion Week® Women’s Spring/Summer 2021, following a first edition launched last July. “Un Autre Regard” links the concept car collection designed by DS Automobiles to the world of fashion from emerging brands identified by the Fédération de la Haute Couture et de la Mode. DS 7 CROSSBACK E-TENSE 4×4 300 will go with Paris Fashion Week® visitors, all over Paris between 28 September and 6 October, with its ability to drive in zero emissions mode for 75km (WLTP City standard).
This second edition of Un Autre Regard came to life around the remains of Château Royal de Montceaux-Lès-Meaux. Built at the start of the 15th Century, it had been bought by Henri II as a gift for his wife, Catherine de Médicis, the Queen of France. The castle was destroyed after the Revolution and today the area is classified as a Historic Monument. Decidedly avant-garde in its time, the castle is today made up of ruins and remnants, in the middle of columns and a restored lodge. It’s in this setting that all the concept cars revealed since the creation of the brand, DS AERO SPORT LOUNGE, DS X E-TENSE, DS E-TENSE and DS DIVINE, posed with two models, Justine Nicolas and Olivia Valin, and the looks from three emerging international fashion brands: Boyarovskaya, Thebe Magugu et Mossi.
Four pictures were created totally contrasting the enchantment of heritage and the modernity of the expertise displayed by the designers and the DS Automobiles concept cars. Laurent Nivalle (photos) and Emmanuel Rouyer (video) captured the strength of different lines to shape a new chapter for Un Autre Regard.
The photos will be available on the @DS_Official Instagram account throughout the Paris Fashion Week®.